CREATIVE DIRECTORS
dealing
in
ideas
PUSHERS OF PERSPECTIVE
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PUSHERS OF PERSPECTIVE |
WHAT WE BELIEVE
MOST BRANDS DON'T LAND.
WE SEE RECYCLED INSIGHTS BECOME STALE CAMPAIGNS, AGAIN AND AGAIN.
WE BELIEVE BRANDS DON’T NEED LOUDER WORK — THEY NEED BETTER SOURCES.
IDEAS THAT ARE CULTURALLY PURE, STRATEGICALLY SHARP.
WE’RE YOUR NEIGHBOURHOOD IDEALERS.
TAPPED INTO CULTURE. OBSESSED WITH CLARITY.
WE BUILD COMMUNITIES, MOVE PRODUCTS, AND KEEP CLIENTS COMING BACK.
PUSHERS OF PERSPECTIVE
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PUSHERS OF PERSPECTIVE |
what we sell
LINES
Insight driven concepts.drops
New product launches.TABS
Pitch wins.drips
Curated content.Brand building.BRICKS
Full campaign toolkits.packs
the dealers
MURDOCH IS A RARE STRATEGY-MEETS-CREATIVE HYBRID WITH 14 YEARS IN THE INDUSTRY — KNOWN FOR TURNING MESSY BRAND PROBLEMS INTO CLEAN, EFFECTIVE IDEAS. A CLIO AND W3 AWARD WINNER, HE’S BUILT CAMPAIGNS FOR PORSCHE, PLAYSTATION, MANCHESTER CITY, PUMA, DISNEY, NETFLIX, VICE, DISCOVERY CHANNEL AND SEGA. SPECIALISATION IN VIDEO GAMES, SPORT, ENTERTAINMENT, AND YOUTH CULTURE — WHERE ATTENTION HAS TO BE EARNED, NOT GIVEN. BRUTALLY HONEST. DISARMINGLY CHARMING.
DEVON OR DEV AS HE’S AFFECTIONATELY KNOWN WORKS AT KEYWORDS STUDIO WHERE HE SEAKS TO ADD CLARITY AND MEANING TO THE WORLD OF GAMING. THERE’S A LOT OF WALLPAPER OUT THERE AND HE’S DETERMINED NOT TO MAKE ANY OF IT. HIS ALL THRILLER NO FILLER APPROACH TO WORK HAS MEANT HE’S ENJOYED A 100% PITCH CONVERSION RATE AS CD (6/6*). HE LOVES TALKING ADS AND GAMING AND WHEN HE’S NOT COOKING UP A CUT THROUGH CAMPAIGN HE’S BUILDING LEGO SETS WITH HIS WIFE AND CAT.
*TRUE AT TIME OR WRITING.